Assessing the potential of social media for estimating recreational use of urban and peri-urban forests
This study analyzes data from Twitter, Flickr, and Instagram to assess visitation at 10 urban and peri-urban Swiss National Forest Inventory sites and evaluates recreational models on a national scale. Social media text was analyzed and a Flickr-based model and Twitter-based model were compared with a pre-existing potential recreation demand (PRD) model to estimate recreational use. Both the Flickr and Twitter models correlated with the existing PRD model; the Instagram model was not evaluated due to data limitations.
Wartmann, F.M., Baer, M.F., Hegetschweiler, K.T., Fischer, C., Hunziker, M. and Purves, R.S. 2021. Assessing the potential of social media for estimating recreational use of urban and peri-urban forests. Urban Forestry & Urban Greening 64(2021),127261.