
‘Picking Ourselves Up by the Bootstraps’ – The Resilience of Small Businesses in Rural Recreation Counties
For counties with economies based on recreation, the source of tourism seems to play a role in whether business has picked up. According to Megan Lawson, Ph.D., of the nonprofit research group Headwaters Economics, the pandemic has put the road trip back in style…“These communities are recovering more quickly than we expected. I think we weren’t anticipating all this pent up demand from when people couldn’t travel,” Lawson explained. “Now all of a sudden it was like America was shot out of a cannon into the rural parts of the country.”