In northern Wisconsin, 95 percent of participants in non-motorized events are non-local, and these participants take more than four trips per year to the area on average, generating substantial economic impact. The two most important factors affecting non-residents’ decision to visit were the quality of trails and the quality of trail mapping and signage.
Berard, D., S. Chapin, A. Hoogasian, T. Kane, D. Marcouiller, and T. Wojciechowski. 2014. The Economic Impacts of Active Silent Sports Enthusiasts. Madison, WI: University of Wisconsin Department of Urban and Regional Planning, Extension Report 14.1.