This study evaluates American perspectives on how social media data is used by researchers. A scenario-based survey with American Facebook users demonstrated that factors such as the type of researcher, content, purpose of data use, and awareness of data collection influence their level of comfort or concern regarding data use. This study provides recommendations for researchers and ethics review boards to ensure responsible data handling.
Gilbert, S., Vitak, J. and Shilton, K. 2021. Measuring Americans’ comfort with research uses of their social media data. Social Media + Society 7(3): 1-13.