This study assesses the results from a 2008 survey administered to businesses located near the Otago Central Rail Trail (OCRT) in New Zealand and compares results to a 2005 survey. Data was collected on types of businesses, annual revenue, and business perceptions of the trail. On the OCRT, cyclists were reported to be the most frequent users of businesses. The three most popular suggestions for trail improvement were more activities to encourage a wider spread of times to use the trail, more information panels pointing out areas of interest, and greater use of the trail as an educational resource.
Jellum, C. and Reis, A. 2009. Otago Central Rail Trail Economic Impact and Trends Survey 2008. Alexandra, Central Otago, New Zealand: Otago Central Rail Trail Trust.