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Happy Trails: The Effect of a Media Campaign on Urban Trail Use in Southern Nevada
A media campaign to promote a trails information site in Las Vegas, Nevada appears to have significantly increased trail use across most trails studied. The size of the gain in trail use appears to be independent of trail lighting, landscaping, and trail length.
Citation
Clark, S., T. J. Bungum, M. Meacham, and L. Coker. 2015. “Happy trails: the effect of a media campaign on urban trail use in southern Nevada.” Journal of Physical Activity and Health 12(1): 48-51.