Exploring the Market Potential for Yukon Mountain Bike Tourism

— This study found that the Yukon Territory in Canada has the potential to become a destination for mountain biking based on its undeveloped landscape, varied terrain that would accommodate a range of abilities, and existing network of old First Nations and prospector trails. The difficulty of reaching the Yukon by car or plane is a substantial obstacle that could be overcome for some visitors by marketing the area’s frontier reputation.

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