While presenting research Tuesday about the value of trails to a community’s economic vitality and residents’ health and property values, Megan Lawson realized she was preaching to the choir, in this case the Billings Chamber of Commerce Trails Committee.
Still, what the economist with Headwaters Economics in Bozeman had to say gave trails proponents — in this case, a group that includes home builders, planners, attorneys and bicyclists — information they can use to justify the group’s goal of completing Billings’ Marathon Loop of trails.
…But constructing trails is not enough, Lawson told the group. Even the communities with the nation’s best trail systems need businesses like restaurants, lodging, shuttle service, even guides, to support trail users. “Successful communities,” she said, “have figured out ways to get people from trails into the town’s businesses.”