An Environmental Intervention to Promote Walking and Cycling—The Impact of a Newly Constructed Rail Trail in Western Sydney
This study found that a marketing campaign to promote the opening of a new rail trail in Sydney, Australia did little to increase awareness of the trail or increase trail use in the general population. However, it was effective in raising awareness of those who lived closest to the trail.
Citation
Merom, D., A. Bauman, P. Vita, and G. Close. 2003. “An Environmental Intervention to Promote Walking and Cycling—The Impact of a Newly Constructed Rail Trail in Western Sydney.” Preventive Medicine, 36(2): 235-242.