John Loomis, PhD, is a Professor at Colorado State University. He has published more than 200 journal articles and book chapters on valuation of nonmarket resources such as ecosystem services, recreation, wilderness, water quality, wetlands, rivers, forest fire management, and endangered species. He has taught courses on public land management at both University of California-Davis and Colorado State University. Prior to being a professor, Dr. Loomis was an economist with the U.S. Fish & Wildlife Service, and he started his career as an economist with the Bureau of Land Management.